Good & Gather PBP

Tasked with positioning the newly released brand-owned Plant Based Patties as a superb alternate to traditional beef burgers. Compared to other Food & Beverage content, this asset drove nearly 3x as much traffic via Facebook Stories proving that plant-based is of interest to guests.

Whipped Coffee

Capitalizing on the Tik-Tok quarantine trend, our team ideated and executed an organic asset to run via Facebook & Instagram. Asset garnered 3.5 million impressions, with 53,000 engagements, out-performing cross-category content and achieving over a 20% increase on benchmarks across platforms.

Banana Bread

Amid COVID-19, our team utilized guest mindset insights to meet guests where they are with helpful food ideas. This asset utilized a simple Banana Bread brand-owned recipe. Facebook and Instagram stories received 1.5 million impressions with an 84% watch through rate resulting in a 12% increase on platform benchmarks.